If you’re a solo artist or part of a band, you don’t need me to tell you how good you’ve got it right now when it comes to promoting your music to the masses.
I’m just about old enough to remember very clearly a time when making a name for yourself meant handing out your demos to anybody who’d pick one up, never ending gigs in front of a crowd made up of only the bar staff and the singer’s girlfriend, and endless rejections from record labels.
So I also know how good it is that such days are now mostly consigned to history. Indeed, few groups of people have been able to take advantage of the Internet revolution quite like independent musicians. These days, we’ve got Youtube, Soundcloud, Facebook, Twitter, Bandcamp and scores of other platforms at our disposal to help us create a following and get our music out there.
Yet with so many tools to use, many artists are choosing to do away with the need to own their own official website. Many cite cost, time and the fact that such things simply seem unnecessary as their reasons, but I still say creating a site for your band or solo music is a good idea.
Not convinced? Here’s just a few reasons why bands and musicians still need to build your own website.
Something you own
The simple fact, is that when you use Facebook, Bandcamp, or any of the other countless online tools out there, you’re essentially putting yourself and your music at their mercy. Though it’s unlikely, imagine what would happen if Mark Zuckerberg suddenly decided he’d had enough, packed up his Facebook toys and went home? Or what if every one of Soundcloud’s data servers was struck by some freaky weird storm and were destroyed? That’s all your stuff gone with it.
When you build your own website, that’s not really an issue. You have complete control over your online presence, something you and you alone own, and can edit, change and do whatever you like with.
Protect your band name
We all know instances of bands on opposite ends of the world inexplicably coming up with the name name, so what happens when both are trying to use the web to connect to a global audience at the same time? Imagine there’s a band in Australia who are luring in your fans simply because you have the same band name.
Get your own website with a yourbandname.com address and create compelling content focused around your name, and this is much less likely to happen.
Easier than you think
If you’ve been put off the idea of creating your own website simply because it seems expensive or complicated, I’ve got some good news for you. Website building tools like Wix and Weebly are easy to use, very low cost, and even come with free, professionally designed templates specifically catering for bands and musicians from all genres.
A one-stop shop for your band
So, you’ve got your music on Spotify, your merch on CDbaby and a vibrant community of fans on Facebook and Twitter, but when somebody asks to check out your band online, which one are you going to give them?
Make it easy for yourself by giving them just the address to your main website, from which you can include links to the rest of your online platform. On the flip side, wouldn’t it be nice to have one main source to which you could send fans to get your latest news, tunes and gig updates?