With the likes of Facebook, Soundcloud and Youtube ruling the roost these days, it may well seem like your online presence is just about as good as its ever going to be. After all, there’s nothing your band could ever possibly want to do online that isn’t well catered for by some platform or another.
Yet what happens when that vast network of online sites you’re using just isn’t producing the kind of results you were hoping for? What if it’s simply becoming all too much to manage, or if it’s just not doing enough to help bring in new fans?
There is something you can do that will not only make all of this much easier to deal with, but can go a long way to improving your online presence beyond anything individual social media and similar sites can do their own: Build your own website.
Using a free online website building tool like those from Wix, Weebly, Sitebuilder and their ilk, it’s possible to ensure your band really makes a strong impact on the web. Not sure how? Here’s four ways to improve your band’s online presence with a website builder.
Focus on your brand
Having your band all over Facebook or Twitter is nice, but wouldn’t it be nicer if fans could focus entirely on your image and branding rather than that of the company whose site your on? Wouldn’t it be nice if you didn’t have to compete for their attention with the countless other posts, statuses and advertisements cluttering that site?
Using an online website builder, you make use of free templates designed specifically for bands and musicians, and put them to work in ensuring the focus is all entirely about you and your music.
Create a portal and network for your online empire
Rather than giving your fans and industry professionals a long string of different website addresses to visit when they want to check you out online, simply give them the address of your core website and send them there.
Once they arrive, they can follow links to the rest of your online presence, making things much easier to remember for both them and you.
Increase your presence in search results
I’m not going to bore you with an in-depth explanation of Search Engine Optimisation (SEO) here, but it is worth mentioning, even if just briefly.
Basically, SEO is a set of practices designed to help a company, brand or website rise up the results pages on major search engines and actually get found by their potential audience.
Social media sites and audio/video tools such as Youtube or Soundcloud can only do so much of this for you, whilst your own website can actually do a lot more. Say you’re trying to build up a following among people who like Metallica, you could target your content so that when people take to the web in search of ‘bands who sound like Metallica,’ yours is one of the first they come across.
Showcase all your stuff from one page
It can get a bit annoying when you have to give your fans one link to listen to your latest tracks and an entirely different one to watch that awesome video from your latest gig, so why not combine them on one page? Most website builders come with free HD video and audio support, so you can embed your tracks and videos right into the page, and really showcase your music effectively.