There’s an old joke about tradesmen working so much on other folks’ properties that they never quite get round to tackling all the work that needs doing on their own homes.
At least, I used to think it was a joke. Now, I’m certain there’s at least some truth to that old adage.
I spend most of my days writing awesome articles and blog posts for clients who promptly publish them on their websites and enjoy increased levels of traffic and reader engagement.
Then I sit back and let my own blog languish in some dusty corner of the web, unloved and unattended, for weeks at a time.
I write up compelling newsletter content and enjoy watching my clients use it to boost their subscriber lists and generate leads from their email marketing. Then I have a poke around Aweber for five minutes and think ‘I should do that too, but not today.’
Moving away from copywriting and stepping into the exciting world of digital marketing, I help customers establish a social media presence and get a buzz from watching their Facebook page turn into a hub of activity. Then I take a look at my own social media profiles and realise that for the last few months I’ve done little more than post pictures of my dog on Instagram.
If I ever needed proof that this marketing stuff works, it’s all there. If that wasn’t enough, I can see for myself that when I put the work in, good things happen.
Take this very website for example.
I’ll be honest with you, my main objective with this site was making life a little easier for myself. I found that bidding for new copywriting jobs meant bombarding potential clients with a long list of hyperlinks to my previous work, along with perhaps a PDF of testimonials and any other necessary info.
Sure, this was pretty time consuming for me, but more importantly than that, it made my pitch look rather messy. The list of links distracted from the main points I wanted to put across.
I thought that surely if I just created a copywriting portfolio website and included everything my clients might want to look at, I could save myself time in bidding for work, and present a neat and tidy pitch those potential clients.
I did, but I also gained a lot more from it.
Here’s the truth: Since I started linking solely to this website when bidding for work, I’ve won more than double the amount of copywriting jobs than I did previously.
Again, proof -if ever it were really needed- that this marketing stuff works if you work it.
Does this mean I’ll be upping my own marketing efforts from now on instead of letting my clients have all the fun? I like to think so.
Then again, I might just go and help my builder friend finish that garage extension he’s been promising to start for the last two years.