Take my word for this one: organizing a live gig can be one of the most challenging yet incredibly rewarding things any musician or music fan can do.
[NOTE: This is an archived post originally produced for Almost Famous, a music blog for unsigned musicians which I ran from 2012-2013] If you’re only used to turning up, plugging in and rocking out, you may be surprised at just how much work goes into pulling off a successful show. You have to book the venue, book the bands, promote the hell out of the thing, make sure everything runs smoothly on the night, and deal with all the little things that need taking care of before, during and after the gig. Yet for all the work involved, there’s a lot to be gained from promoting your own show. Here’s three reasons why it’s something you should at least consider.
Have somewhere to play
Let’s start with the most obvious one shall we? What if there’s no live music venues around you and all the alternatives aren’t quite right for you? Kick start your local music scene and promote your own gig.
Promote the kind of gig you always wanted to play at
Sick of your heavy metal band constantly being booked with a slew of emo bands or the DJ playing the wrong kind of music at the after party? Here’s your chance to promote exactly the kind of gig you always wished somebody would book you at. You pick the bands, the music, the level of promotion the lot. In the words of a certain fast food chain, have it your way.
Develop a more professional approach to live music
As you’ll quickly find out, gig promoters like working with bands who turn up to the venue on time, bring all the equipment they were asked to, set it up with the minimal of fuss and generally cause as few problems as possible. Bands like these make the whole night run much more smoothly and are a pleasure to work with. Dealing with a gig from the point of view of a promoter rather than a performer, you may just learn a thing or two about what to do (or not to do) to make like easier for the next gig promoter you work with. Making a promoter’s life easier is likely to lead to another gig, another gig is likely to lead to another chance to develop your fanbase, another chance to develop your fanbase is likely to lead to, well..you get the picture, right? Chris Skoyles is a former music journalist and gig promoter. Now long since retired from the rock ‘n’ roll lifestyle, he now spends his days as a freelance writer. His website is at chrisskoyles.com